Weekly Review #237: Poachella immersive party, paid marketing danger, and virtual death
Still recovering from the shenanigans this weekend at that same 'immersive music festival narrative' festival I blogged about last year. This year the theme was around breeding mythical creatures with each other and the production quality was as insane as I've come to expect.
This company has completely nailed two dimensions - care put into safety, consent, and security - and care put into layered narratives, activities, and decoration. You're the most comfortable and the most mind blown you've ever been in your life - every time!
I think the best example of that this year was someone remarking that the painted unicorns having penises wasn't gender-neutral, but upon close look it was actually a corn on the cob strap on, which kept with one of the side themes of the Mad Corn God, so there you go. Incredible.
Tech
How startups die from their addiction to paid marketing at andrewchen — andrewchen.co
Great post from Andrew on how paid marketing doesn't always scale - CPC gets more expensive, and your target demo gets saturated. The only true channel is organic!
Software that connects 2 members of a community to a videocall once they opt in. Clever way to hack connections.
Lifehacks
How Virtual Reality Can Help You Face Your Own Mortality — variety.com
I like the idea of dying in VR, but I sense this is something for which haptics (or the lack thereof) would be crucial. Maybe couple a waterproof rig with a sensory deprivation chamber? I dunno...
Fun
Richard Wilkinson Illustration – Arthropoda Iconicus
Star Wars characters drawn as ultra realistic insects. Cool!
ROAD♣WARRIORS✔️ Irish.RoadRacing — www.youtube.com
Insanely dangerous motorcycle racing on the Isle of Man is insane.